Elena Vasquez is Senior Counsel at Bronfman Law and focuses her practice on trademark clearance, USPTO prosecution, oppositions, and cancellations. She works with businesses, publishers, technology companies, and creative organizations that need practical guidance on selecting, registering, maintaining, and enforcing brand assets. Her practice is part of the firm’s Intellectual Property group. She understands that trademark decisions often affect marketing, sales, product development, and long term company plans.
Elena helps clients assess proposed names, logos, and product marks before launch. She reviews search results, analyzes risk, and provides clear recommendations that business teams can use. When a mark is ready for filing, she prepares and manages U.S. trademark applications, responds to Office actions, addresses identification issues, and helps clients maintain registrations through renewals and required filings. She also advises on specimens, ownership, filing bases, and practical steps that can reduce avoidable delays.
She also represents clients in proceedings before the Trademark Trial and Appeal Board, including oppositions and cancellation actions. Her work includes pleadings, discovery strategy, settlement discussions, briefing, and coordination with broader brand protection or litigation goals. Elena aims to help clients resolve disputes efficiently when possible, while preparing each matter with the record and legal issues in mind.
Clients turn to Elena for steady advice on portfolio management, trademark use, coexistence issues, assignments, and licensing questions. She works closely with the firm’s litigation and enforcement attorneys when trademark matters involve online infringement, marketplace misuse, or related business disputes. Her approach is direct, careful, and grounded in how clients actually use their marks in commerce. She also helps build internal processes for tracking deadlines, documenting use, and keeping portfolio records organized.
Areas of Focus
- Trademark clearance and risk assessment
- USPTO trademark prosecution
- Office action responses
- TTAB oppositions and cancellations
- Trademark portfolio management
- Brand protection and enforcement support
Representative Work
- Conducting clearance reviews for new product names, service names, logos, and house marks.
- Preparing and prosecuting U.S. trademark applications, including Office action responses and maintenance filings.
- Representing parties in TTAB oppositions and cancellations involving likelihood of confusion, descriptiveness, and priority issues.
- Advising on coexistence agreements, assignments, licenses, and trademark use guidelines.
- Supporting enforcement matters involving online brand misuse, marketplace listings, and domain name issues.